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Marketing at Auburn University

3 faculty and 20 courses in Marketing at Auburn University.

3faculty listed

20courses

12.5avg h-index (enriched)

#54of 100 in Business & Management research

#22of 95 for Business & Management research

Faculty

Dora Bock, Professor, Marketing Chair h-index 18
Notable: “Artificial intelligence: disrupting what we know about services” (2020) · 258 citations
Brian Bourdeau, Professor h-index 7
Notable: “The good guys don't always win: the effect of valence on service perceptions and consequences” (2006) · 127 citations
Eddie Birchfield, Instructor

Courses

Principles of Marketing MKTG 3310
Sports and Entertainment Marketing MKTG 4310
Retail Management MKTG 4330
Marketing and New Product Development MKTG 4340
Personal Selling MKTG 4390
International Marketing MKTG 4400
Consumer Behavior MKTG 4410
Advanced Personal Selling MKTG 4420
Business to Business Marketing MKTG 4430
Marketing Ethics and Corporate Social Responsibility MKTG 4440
Customer Relationship Management MKTG 4450
Advertising Strategy MKTG 4460
Pharmaceutical Marketing MKTG 4470
Pricing Strategy MKTG 4480
Marketing Strategy MKTG 4800
Services Marketing MKTG 5350
Marketing Research and Analytics MKTG 5360
Sales Management MKTG 5370
Digital Marketing MKTG 5500
Customer Insights and Marketing Solutions MKTG 6380

Faculty counts are directory headcounts; the named list may be a subset. h-index shown only for ORCID-backed or high-confidence OpenAlex matches. Data as of 2026-07-02.

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