Marketing at University of Wisconsin-Madison

32 faculty and 40 courses in Marketing at University of Wisconsin-Madison.

Faculty

• Morgan, Neil A, Professor h-index 48
  Notable: “Benchmarking Marketing Capabilities for Sustainable Competitive Advantage” (2004) · 1,597 citations
• Thompson, Craig, Professor h-index 46
  Notable: “Consumer Culture Theory (CCT): Twenty Years of Research” (2005) · 3,485 citations
• Liu, Yi, Assistant Professor h-index 29
• Peck, Joann, Associate Dean for Learning Success and Assessment h-index 27
  Notable: “Hedonic and utilitarian motivations for online retail shopping behavior” (2001) · 3,171 citations
• Polman, Evan, Professor h-index 21
  Notable: “Self–other decision making and loss aversion” (2012) · 276 citations
• Daviet, Remi, Assistant Professor h-index 7
  Notable: “Associations between alcohol consumption and gray and white matter volumes in the UK Biobank” (2022) · 227 citations
• Altsech, Moses, Teaching Professor
• Arora, Neeraj, Academic Executive Director
• Blythe, Verda, Director of Assessment
• Boudreau, Kelly Newbold, Teaching Faculty III
• Branch, Kristin, Distinguished Lecturer
• Buhl, Tim, Senior Lecturer
• Chakraborty, Ishita, Assistant Professor
• Chung, Kevin, Associate Professor
• Epp, Amber, Associate Professor
• Gosbee Stang, Alyssa, Senior Lecturer
• He, Cheng, Assistant Professor
• Heide, Jan B, Professor
• Hwang, Milt, Lecturer
• Johnson, Michael, Department Chair
• Jones, Aziza, Assistant Professor
• Judge, Mike, Teaching Faculty III
• Kim, Kyeongbin, Assistant Professor
• Krueger, Katie, Senior Lecturer
• Kushwaha, Tarun, Professor
• Liu, Qing, Associate Professor
• Malone, Mary Kathryn, Senior Lecturer
• Master, Robert, Adjunct Lecturer
• Moreau, Page, Associate Dean for Research
• Parisi, Giustina, Teaching Faculty III
• Stoffer, Alan, Director
• Tuli, Sachin, Distinguished Teaching Faculty III

Courses

• Marketing Management MARKETNG 300
• Consumer Behavior MARKETNG 305
• Marketing Research MARKETNG 310
• Brand Management & Strategy MARKETNG 335
• Technology Product Marketing MARKETNG 340
• Study Abroad: Global Immersion Experience in Marketing MARKETNG 349
• Global Immersion in Marketing MARKETNG 350
• Marketing in a Digital Age MARKETNG 355
• Contemporary Topics MARKETNG 365
• Social Media Marketing MARKETNG 375
• Reading and Research-Marketing MARKETNG 399
• Sports Marketing MARKETNG 410
• Marketing Communications MARKETNG 415
• Global Marketing Strategy MARKETNG 420
• Fundamentals of Supply Chain Management MARKETNG 421
• Logistics Management MARKETNG 422
• Procurement and Supply Management MARKETNG 423
• Sales Strategy and Management MARKETNG 424
• Route to Market Strategies MARKETNG 425
• Strategic Retailing MARKETNG 426
• Information Technology in Supply Chains MARKETNG 427
• Supply Chain Capital Management MARKETNG 428
• Global Experience: Supply Chain Management MARKETNG 429
• Strategic Pricing MARKETNG 430
• New Product Innovation MARKETNG 437
• Current Topics in Marketing Analytics & Insights MARKETNG 442
• Digital Marketing Analytics MARKETNG 445
• Marketing Analytics MARKETNG 450
• Marketing Strategy MARKETNG 460
• Digital Brand Building MARKETNG 605
• Strategic Global Sourcing MARKETNG 724
• Supply Chain Strategy MARKETNG 726
• + 8 more courses

Roster/catalog compiled from the college’s public directory. Faculty counts are directory headcounts; the named list may be a subset. h-index shown only for ORCID-backed or high-confidence OpenAlex matches. Data as of 2026-07-02.