15 faculty and 0 courses in Marketing at University of Massachusetts Amherst.
- Thomas G. Brashear Alejandro, Associate Professor h-index 33
Business-to-Business Technology Commercialization Go-to-Market Strategy Sales Channels Global Marketing Teaching Interests Marketing Strategy Global Marketing Channels Sales Management Selected Publications "The Social Capital of Corporate
- Elizabeth Miller, Department Chair, Professor, Charles D. Schewe Faculty Fellow h-index 19
The influence of affect on the use and interpretation of information Consumer decision-making Health Decisions Affect and Behavior Consumer Well Being Teaching Interests Doctoral Consumer Behavior Experimental Design Masters Services Market
- Yanfen You, Assistant Professor h-index 6
Marketing communication Product design Communication and design with digital formats and new technologies Teaching Interests General Consumer behavior Advertising Strategy Selected Publications King, Dan , Sumitra Auschaitrakul , and Yanfen
- Alicia M. Johnson, Assistant Professor h-index 5
Consumer debt financing and repayment Financial planning and budgeting Parental and household financial decision making Donor messaging and framing effects Consumer financial well-being Teaching Interests Nonprofit marketing Consumer behavi
- Annie Ding, Assistant Professor
Online word of mouth Digital platform Intangible assets Teaching Interests Social media analytics Digital marketing Text analytics Honors and Awards ACR-Sheth Foundation Dissertation Award, 2023 INFORMS Marketing Science Doctoral Consortium
- Bruce D. Weinberg, Professor
Customer Experience and Experience Design. Thriving in Life and Human System Design for Optimal Performance. Personal Branding, Promotion, and Market/Thought Leadership. Online Shopping. Customer Service. Innovative Technology and Consumer
- Cynthia Barstow, Senior Lecturer
Sustainability Experiential (action) Learning Social Entrepreneurship Translational Science (Endocrine Disruptors/Carcinogens) Corporate Social Responsibility Natural and Organic Products Alternative Healthcare Marketing Consumer Behavior S
- George Milne, Edward D. Shirley '78 Endowed Professor of Marketing
Social media marketing Online privacy, technology and public policy Mindfulness and consumer well-being Digital health care marketing Teaching Interests Doctoral Marketing Management Masters Marketing Research Marketing Management Undergrad
- Heidi Bailey, Lecturer
Marketing strategy and planning Consumer behavior Product management Honors marketing thesis course (tools for professional success) Business solutions to societal challenges Isenberg School of Management University of Massachusetts Amherst
- Kun Qian, Assistant Professor
Quantitative marketing Creator economy Digital platforms Behavioral economics Economics of AI Teaching Interests Marketing analytics Digital marketing Social media marketing Awards Fellow, ISMS Early Career Scholars Camp, 2025 Flex Grant Aw
- Matthew Glennon, Senior Lecturer
Green Business Practices Social Media Branding Teaching Interests General Marketing Management Introductory Marketing Business to Business Marketing Entrepreneurship Isenberg School of Management University of Massachusetts Amherst 121 Pres
- Matthew Godfrey, Assistant Professor
Consumer Culture Theory (CCT) Sociocultural factors shaping consumer experience Spatial, social, cultural, and economic inclusion in the market Repair and sustainability Retail servicescape design Space and place Services marketing Teaching
- Matthew Thomson, Berthiaume Family Endowed Professor, PhD Coordinator
Branding Relationships Experiences Recent Honors / Awards Journal of Consumer Psychology “Long-Term Contribution Award”, 2025 Outstanding Research Award, Isenberg School of Management, 2023-24 Winner, "Latin American Business Case,” EF
- Tom Woodside, Lecturer
Innovation and Commercialization for Start-ups Teaching Interests Intersection of practice and theory Isenberg School of Management University of Massachusetts Amherst 121 Presidents Drive Amherst, MA 01003
- Veronica Martin Ruiz, Assistant Professor
Consumer Behavior Cultural norms (honor, dignity, tightness-looseness) in healthcare and retail settings Telehealth Transformative Consumer Research Multicultural markets Diversity, Inclusion and Equity Research Methods for Cultural Researc
Roster/catalog compiled from the college’s public directory. Faculty counts are directory headcounts; the named list may be a subset. h-index shown only for ORCID-backed or high-confidence OpenAlex matches. Data as of 2026-07-01.