27 faculty and 0 courses in Marketing at Southern Methodist University.
- Raj Sethuraman, Professor, Harold Simmons Chair h-index 29
Es on national brand-store brand competition, price-advertising strategies and brand equity. He has published articles in several leading journals and won many research awards, including the "John D.C. Little Award" for the best paper
Notable: “The Introduction and Performance of Store Brands” (1995) · 568 citations
- Roger Kerin, Emeritus Professor h-index 28
Notable: “First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions” (1992) · 981 citations
- Michael Braun, Associate Professor h-index 23
- Jacquelyn Thomas, Emeritus Professor h-index 18
Notable: “Challenges and Opportunities in Multichannel Customer Management” (2006) · 1,128 citations
- Tasadduq Shervani, Emeritus Professor h-index 17
Notable: “Market-Based Assets and Shareholder Value: A Framework for Analysis” (1998) · 1,931 citations
- Thomas Barry, Emeritus Professor h-index 15
Notable: “A Review and Critique of the Hierarchy of Effects in Advertising” (1990) · 421 citations
- Edward Fox, Professor, W.R. & Judy Howell Director of the JCPenney Center for Retail Excellence h-index 12
Es on retail management and shopping behavior. Professor Fox earned PhD and MA degrees from the Wharton School at the University of Pennsylvania, MBA and MS degrees from Northwestern University, and a BS degree from the United States Milita
Notable: “How Promotions Work” (1995) · 648 citations
- Mili Mormann, Associate Professor, Fisher Research Professor h-index 9
- Gijs Overgoor, Assistant Professor h-index 6
Notable: “Letting the Computers Take Over: Using AI to Solve Marketing Problems” (2019) · 185 citations
- Andrew Glen, Adjunct Professor
- Arjan Singh, Adjunct Professor
- Bill Dillon, Professor, The Herman W. Lay Professor of Marketing
Segmentation, positioning, market structure and issues related to the use of latent class/mixture models and covariance structure models. His recent interests center on dynamic structural equation models, models for measuring
- Blythe Ingram, Adjunct Professor
- Brenda Demith, Adjunct Professor
- Dina Light-McNeely, Adjunct Professor
- Gary Orosy, Adjunct Professor
- Ignacio Cuenca, Adjunct Professor
- John Keehler, Adjunct Professor
- Joonwook Park, Professor of Practice
- Justin Gressel, Professor of Practice, Program Director Master of Science in Business Analytics
- Marci Armstrong, Professor of Practice
- Matthew B. Myers, Professor, David B. Miller Endowed Professor in Business
- Matthew Fisher, Assistant Professor
- Radhika Zaveri, Clinical Professor
- Rita Egeland, Adjunct Professor
- Venky Shankar, Professor, Harold M. Brierley Endowed Professor
Artificial Intelligence, Digital Marketing, Marketing Strategy, Innovation, New Product Management, Retailing, Services Marketing, Pricing, International Marketing, Branding, Mobile Marketing. Shankar has corporate experience in &nb
- Vin Hoey, Adjunct Professor
Roster/catalog compiled from the college’s public directory. Faculty counts are directory headcounts; the named list may be a subset. h-index shown only for ORCID-backed or high-confidence OpenAlex matches. Data as of 2026-07-02.