22 faculty and 27 courses in Marketing at Santa Clara University.
- Edward McQuarrie, Professor Emeritus h-index 34
- Kirthi Kalyanam, L.J. Skaggs Distinguished Professor, Executive Director h-index 21
Notable: “How Technology is Changing Retail” (2020) · 408 citations
- J. Michael Munson, Professor Emeritus h-index 20
Measurement and application of personal values, involvement, attitude, and personality to marketing strategy and organizational behavior Modeling sales-force selection Technology transfer Industrial purchase decision processes Marketing Sec
Notable: “A Revised Product Involvement Inventory: Improved Usability and Validity” (1992) · 222 citations
- Albert Bruno, Professor Emeritus h-index 14
Notable: “A Model of Venture Capitalist Investment Activity” (1984) · 1,049 citations
- Xiaojing Dong, Associate Professor, Director of MS in Marketing h-index 12
Notable: “The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies” (2014) · 1,682 citations
- Dale Achabal, Professor Emeritus h-index 12
Ing on retail revenue management, multi-channel retailing strategies and consumer patronage. He has published numerous articles in leading journals including the Journal of Marketing , Journal of Marketing Research, Journa
Notable: “A decision support system for vendor managed inventory” (2000) · 227 citations
- Karen Fox, Professor Emerita h-index 11
- Kumar R. Sarangee, Associate Professor h-index 9
Product line management, innovation & new product development and entrepreneurship especially in high technology markets. He has won several awards such as the Seymour Sudman Research Excellence Award and the Seymour Sudman Teac
Notable: “Exploring New Product Development Project Review Practices*” (2009) · 125 citations
- Savannah Wei Shi, J.C. Penney Research Professor, Associate Professor h-index 8
Lies in examining consumers’ dynamic decision-making on various digital platforms using bio-metrics data (eye movement, pupillary response, facial expression changes), online click-stream data, and transactional data. She has publishe
Notable: “Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data” (2012) · 173 citations
- Desmond (Ho-Fu) Lo, Department Chair, William T. Cleary Professor, Associate Professor h-index 7
Cover distribution channels, business markets, sales force, and management. He has published research papers in prestigious journals in Marketing, Economics, and Strategic Management. His current research focuses on coordination and organiz
Notable: “The Incentive and Selection Roles of Sales Force Compensation Contracts” (2011) · 73 citations
- Peng Liu, Assistant Professor h-index 3
Focuses on understanding consumer’s choices and marketer’s strategies in the digital environment. Specifically, his works focus on combining structural modeling and Bayesian estimation methods that appropriately investigate digi
- Bhavna Sharma, Assistant Teaching Professor
- Charles Byers, Course Coordinator, Teaching Professor
- Dennis Charlebois, Lecturer
- Jangwon Choi, Assistant Professor
Lie in 1) modeling the implications of marketing interventions, particularly in the digital space, such as promotions of digital content and online advertising, and 2) developing prescriptive insights for optimizing and customizing them. He
- Juan P. Montermoso, Teaching Professor
- Judy (Zijing) Zhang, Assistant Professor
- Rebecca Chae, Assistant Professor
In consumer behavior, with a focus on: a) how time perception and the timing of interventions influence individual and societal wellbeing, and b) how emerging technologies influence consumer behavior. Her work has been published in jour
- Reginald Duhe, Lecturer
- Shunyao Yan, Assistant Professor
Content monetization strategies, digital advertising, and ad blocking. She has published in top journals, including Journal of Marketing Research and Journal of Service Research. Marketing Sections Marketing Marketing About Us Acade
- Sujata Ramnarayan, Assistant Teaching Professor
- Yuchi Zhang, Associate Professor
Focuses on understanding consumers in the context of e-commerce, digital promotions, social media strategy, and word-of-mouth marketing. He uses bayesian methods, machine learning, and field experiments to measure and quantify the impact of
Roster/catalog compiled from the college’s public directory. Faculty counts are directory headcounts; the named list may be a subset. h-index shown only for ORCID-backed or high-confidence OpenAlex matches. Data as of 2026-07-02.