In the area of marketing strategy. More specifically, he is interested in how marketing actions (e.g., the use of marketing analytics), marketing personnel (e.g., marketing coaches), and marketing assets (e.g., brands) influence firm pe
Notable: “Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance” (2015) · 538 citations
Emily Garbinsky, Professorh-index 11
Notable: “Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”” (2012) · 342 citations
Viva Bartkus, Associate Professorh-index 7
Partner, McKinsey & Company ) Editorial Boards Ad Hoc Reviewer Strategic Management Journal August 1, 2014 "Big Fish in Thin Markets: Competing with the Middlemen to Increase Market Access in the Amazon" , (With Wyatt Brooks
Muffet McGraw, Assistant Teaching Professor of Management
Faculty counts are directory headcounts; the named list may be a subset. h-index shown only for ORCID-backed or high-confidence OpenAlex matches. Data as of 2026-07-02.