Marketing at University of Minnesota, Twin Cities

40 faculty and 0 courses in Marketing at University of Minnesota, Twin Cities.

Faculty

• George John, Professor, General Mills-Paul S. Gerot Chair h-index 40
  Notable: “Do Norms Matter in Marketing Relationships?” (1992) · 2,236 citations
• Deborah Roedder John, Professor Emeritus h-index 39
  Notable: “Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research” (1999) · 1,934 citations
• Joan Meyers-Levy, Professor Emeritus h-index 38
• Mark Bergen, Professor, James D. Watkins Chair h-index 38
  Es on pricing and channels of distribution, where he has studied issues such as pricing as a strategic capability, price wars, pricing as truces, pass-through, branded variants, dual distribution, gray markets, co-op advertising, and quick
  Notable: “Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories” (1992) · 1,041 citations
• Terry Childers, Professor Emeritus h-index 32
  Notable: “Hedonic and utilitarian motivations for online retail shopping behavior” (2001) · 3,171 citations
• Barbara Loken, Professor Emeritus h-index 30
  Notable: “Use of mass media campaigns to change health behaviour” (2010) · 2,471 citations
• Akshay Rao, Professor, General Mills Chair h-index 29
• Rohini Ahluwalia, Professor, Curtis L. Carlson Trust Professor, Department Chair h-index 19
• Linli Xu, Associate Professor h-index 17
  Focus on the advertising and digital platforms and specialize in the automotive markets. Her work has been published in Marketing Science , Management Science , Quantitative Marketing and Economics , and Journal of Marketing . Xu was named
• William Rudelius, Professor Emeritus h-index 13
  Notable: “How Involving More Functional Areas Within a Firm Affects the New Product Process” (1992) · 136 citations
• Yi Zhu, Margaret J. Holden and Dorothy A. Werlich Endowed Professor h-index 11
  Focus on the application of industrial organization models in marketing, online auctions, consumer search, advertising, media slant, sharing economy and Chinese economy. His works have appeared or forthcoming at Marketing Science , Manageme
  Notable: “Television Advertising and Online Search” (2013) · 188 citations
• Kenneth Roering, Professor Emeritus h-index 9
  Notable: “The Organization of Marketing Activities: A Contingency Theory of Structure and Performance” (1985) · 530 citations
• Robert Hansen, Associate Professor Emeritus h-index 9
  Notable: “Market Research and Analysis” (1980) · 159 citations
• Haitao (Tony) Cui, Professor, Ecolab-Pierson M. Grieve Chair h-index 3
  Behavioral modeling in marketing, branding, competitive strategies, distribution channels, marketing-operations interfaces, and pricing. He serves as Departmental Editor at Production and Operations Management , Guest Associate Edit
  Notable: “Partial refunds as a strategic price commitment device in advance selling in a service industry” (2020) · 25 citations
• Irene Nahm, Assistant Professor h-index 1
  Notable: “Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum” (2022) · 11 citations
• Bryce Pyrah, Assistant Professor h-index 1
  Notable: “Privileged and Picky: How a Sense of Disadvantage or Advantage Influences Consumer Pickiness Through Psychological Entitlement” (2025) · 4 citations
• Byungyeon Kim, Assistant Professor h-index 1
  Es on sales management, specifically in the domains of personal selling and business-to-business marketing. He seeks to understand the implications of sales management policy design on salespeople's behavior, focusing on ways to better moti
  Notable: “I Don’t 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure” (2019) · 1 citations
• Allison Murn, Senior Lecturer, Director, Institute for Research in Marketing
• Andrew Lainsbury, Senior Lecturer
• Bill Hauschen, Lecturer
• Corey Nelson, Senior Lecturer
• David Ramirez, Lecturer
• Esra Kucukciftci, Lecturer
• Ibrahim Keita, Senior Lecturer
• Jason Jennings, Lecturer
• Joe Paul, Lecturer
• John L. Franklin, Lecturer
• Joseph Wohkittel, Senior Lecturer
  Focus on the behavior of leaders and generation-based stereotypes in the workplace. Outside of work, he enjoys cooking, traveling, and spending time with his dog. Log In to Edit Page Edit This Page Request Edit Access Log in to Edit Only se
• Kathleen Vohs, Distinguished McKnight University Professor, Land O'Lakes Professor
• Katie Anderson, Lecturer
• Matt Glatzel, Lecturer
• Nick LaRusso, Lecturer
• Nicole Newton, Senior Lecturer
• Paul Acito, Lecturer
• Rachael Ostrom, Lecturer
• Richard Kaung, Lecturer
• Tom Torralbas, Senior Lecturer
• Vivian Martin, Lecturer
• Vlad Griskevicius, Associate Dean, Carlson Family Foundation Chaired Professor
• William Hedgcock, Professor
  On consumer behavior and the neuroscience of choice. Hedgcock’s research utilizes a range of techniques from simple paper and pencil preference questionnaires to physiological measures (e.g., facial expressions, heart rate, eye tracking, sk

Roster/catalog compiled from the college’s public directory. Faculty counts are directory headcounts; the named list may be a subset. h-index shown only for ORCID-backed or high-confidence OpenAlex matches. Data as of 2026-07-02.