Marketing at Lehigh University

12 faculty and 24 courses in Marketing at Lehigh University.

Faculty

• K. Sivakumar, Marketing Department Chair; Professor h-index 45
  Globalization, innovation, pricing, services, and supply chains. He has published widely in leading journals, including the Journal of Marketing, the Journal of the Academy of Marketing Science, Journal of Service Research, Journal
  Notable: “The Impact of New Media on Customer Relationships” (2010) · 1,400 citations
• Eric (Er) Fang, Professor h-index 37
  Es on marketing strategy in the digital and AI era, with substantive contributions to understanding online communities, user-generated content, digital advertising, personalization, and platform strategy. He has published more than 30 artic
  Notable: “Effect of Service Transition Strategies on Firm Value” (2008) · 574 citations
• Marina Puzakova, Associate Professor h-index 18
  In branding strategies, brand anthropomorphism, and negative brand performance. Specifically, she examines consumers' attributions and brand inferences, consumer-brand relationships, and the impact of different brand positioning strateg
  Notable: “When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings” (2012) · 373 citations
• Beibei Dong, Professor h-index 13
  Services marketing Digital marketing, AI and robotics Publications Guo, Wenjun, Beibei Dong, and Robert W. Palmatier (2025), “Understanding Surprise: Toward a Theory of Surprise Marketing,” Journal of Retailing , 101 (1), 7-24. Sun, H
  Notable: “The effects of customer participation in co-created service recovery” (2007) · 757 citations
• Ludovica Cesareo, Assistant Professor h-index 11
  Luxury goods: status consumption and signaling Luxury counterfeit goods: antecedents, attitudes, and marketing implications Aesthetics Sustainability Publications Cesareo, Ludovica, Amatulli, Cesare, Peluso, Alessandro M., &
  Notable: “Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!” (2015) · 169 citations
• Rebecca Wang, Associate Professor h-index 10
  Mobile Marketing and Omni-channel Strategies Customer Relationship Management Social and New Media Causal Inference and Econometric Models Data Analytics and Machine Learning Publications Mummalaneni, S., Wang, R. J. H., & Isaac, M. S.
  Notable: “Automated Text Analysis for Consumer Research” (2017) · 612 citations
• Nevena Koukova, Associate Professor h-index 8
  Pricing, digital products and consumer decision making. She has published or has forthcoming articles in leading marketing journals including Journal of Marketing Research, Organizational Behavior and Human Decision Processes
  Notable: “COPING WITH TIME PRESSURE AND KNOWLEDGE SHARING IN BUYER-SUPPLIER RELATIONSHIPS” (2011) · 111 citations
• Daniel Zane, Associate Professor h-index 6
  Inference Making Self-Perception Ethical Consumption Consumer Well-Being Publications Hall, Matthew J. and Daniel M. Zane (2026), “Inferences about Others’ Consumption Motives Influence What Consumers Expect from Similar Experiences,” Journ
• Deirdre Malacrea, Senior Professor of Practice
• Laura Smarandescu, Teaching Associate Professor
  In the area of decision-making with a focus on branding, advertising and public policy. She has published in leading business and public policy journals such as: the Journal of Advertising Research , Psychology & Marketing , M
• Ravi Chitturi, Associate Professor
  Emotional designs Creativity Customer delight Process of innovation Brand strategy Publications Ravindra Chitturi, Rajagopal Raghunathan and Vijay Mahajan (2007), “Form Versus Function: How the Intensities of Specifi
• Sae Hoon Chang, Teaching Assistant Professor
  Es on digital customer engagement, influencer genuineness, and AI-driven text analytics. He began his career in finance and corporate strategy as a CPA, spending formative years with companies such as The J. M. Smucker Company, Starbu

Courses

• Principles of Marketing MKT 111
• Apprentice Teaching MKT 300
• Consumer Behavior MKT 311
• Marketing Research MKT 312
• Advertising & Sales Promotion Strategy MKT 313
• Digital and Social Media MKT 314
• Innovation and Marketing of New Products MKT 319
• Global Marketing MKT 320
• Consumer Insights through Data Analysis MKT 325
• Marketing Analytics and Artificial Intelligence in the Digital Space MKT 326
• Retail Marketing MKT 327
• Professional Selling MKT 330
• Sales Management MKT 332
• Strategic Brand Management MKT 347
• Marketing Practicum MKT 360
• Services Marketing and Innovation MKT 366
• Directed Readings MKT 371
• Special Topics MKT 372
• Marketing Internship MKT 373
• Marketing Strategy MKT 387
• Honors Project MKT 389
• Marketing Foundations MKT 415
• Contemporary Topics in Marketing MKT 425
• Customer Insights and Marketing Strategy for Managers MKT 437

Roster/catalog compiled from the college’s public directory. Faculty counts are directory headcounts; the named list may be a subset. h-index shown only for ORCID-backed or high-confidence OpenAlex matches. Data as of 2026-07-02.