Marketing at University of Kansas

24 faculty and 21 courses in Marketing at University of Kansas.

Faculty

• Murali K. Mantrala, Ned N. Fleming Professor h-index 35
  Notable: “Planning Media Schedules in the Presence of Dynamic Advertising Quality” (1998) · 315 citations
• Surendra N. Singh, AT&T Foundation Professor h-index 28
  Mere exposure effects in advertising effectiveness of multimedia ads effects of program-induced differentiated emotions on ad-memory syntactic complexity of the ad and ad-memory bi-lingual adverting visual perception processes in Web page
  Notable: “Measuring Attitude toward the Brand and Purchase Intentions” (2004) · 1,722 citations
• Yexin Jessica Li, Ned N. Fleming Professor h-index 21
  Goals and Motivation Social Cognition Number Perception Evolutionary Psychology Consumer Decision-Making Show More about Research Teaching — Teaching interests: Consumer Behavior Promotional Strategy Integrated Marketing Communicatio
  Notable: “Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence” (2016) · 277 citations
• Sanjay Mishra, Professor h-index 15
  Consumer preference and choice modeling choice inconsistencies processing of the ad conjoint analysis applications of quantitative models in marketing survey research and methodology new product development processes product and innovation
  Notable: “Efficient theory development and factor retention criteria: Abandon the ‘eigenvalue greater than one’ criterion” (2007) · 326 citations
• Kissan Joseph, Area Director, Marketing and Business Law; Crown/Sherr Professor h-index 14
  Pricing Compensation Design Marketing-Finance Interface Show More about Research Teaching — Teaching interests: Marketing Digital Marketing Sales Force Management Pricing Show More about Teaching Selected Publications — Bindal
  Notable: “Forecasting abnormal stock returns and trading volume using investor sentiment: Evidence from online search” (2011) · 378 citations
• Jonathan Beck, Assistant Professor h-index 3
  Es on consumer-based marketing strategy, specifically in digital and services marketing. He uses theories from psychology to examine how marketing efforts influence consumer and employee outcomes, typically using a mixed-methods approach. H
  Notable: “The effects of loyalty program introduction and design on short- and long-term sales and gross profits” (2019) · 73 citations
• Lauren Min, Associate Professor h-index 3
  Consumer Welfare Consumer Well-Being Judgment and Decision-Making Social Cognition Show More about Research Capitol Federal
  Notable: “The Visual Complexity = Higher Production Cost Lay Belief” (2024) · 24 citations
• Paul Parker, Assistant Professor h-index 2
  Network Effects Network Analysis Algorithms Pricing and Competition Consumer Financial Decision-Making Show More about Research Capitol Federal
  Notable: “The Modern Style in American Advertising Art” (1937) · 16 citations
• Duane W. Myer, Associate Teaching Professor h-index 2
  Closely related to my teaching interests – strategic marketing, marketing research, segmentation, and understanding consumer behavior – as well as those often referred to as within the marketing-finance interface. These include the econ
  Notable: “The effect of product positioning in a comparison table on consumers’ evaluation of a sponsor” (2012) · 7 citations
• Sajeev Nair, Assistant Professor h-index 1
  Notable: “Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns” (2022) · 9 citations
• Ahreum Maeng, Associate Professor
  Social Cognition Social Perception Motivation and Emotion Crowding Threat Dominance Power Status Social Class Risk Perception Show More about Research Selected Publications — Maeng, A., Aggarwal, P. (2018). Facing Dominance: Anthropo
• Amii Castle, Professor of the Practice
• Brian R. Markley, Assistant Teaching Professor
• Colin McRoberts, Associate Teaching Professor
• Emma Sittenauer, Assistant Teaching Professor
• Gail Kelsey, Lecturer
• Jennifer Kimball Harrison, Director, Business Leadership Program; Associate Teaching Professor
  Focus on the intersection of business and law, and negotiation issues. As a law student, she co-authored a book on tort law with Prof. Jonathan Zittrain of Harvard Law School. Show More about Research Teaching — Jennifer Harrison coor
• Kelly Crane, Assistant Teaching Professor; Area Industry Mentor, Marketing
• Kristen Helling, Director, Professional Selling Program; Assistant Teaching Professor
• Liz Benditt, Lecturer
• Luxi Chai, Assistant Area Director, Marketing and Business Law; Assistant Teaching Professor
  Consumer curiosity Ethical behavior Positive affect Healthy food choices Consumer behavior in online environment Show More about Research Capitol Federal
• Rob Waiser, Assistant Professor
  Sales management Incentive compensation Game theory Agency theory Show More about Research Capitol Federal
• Steve McClain, Lecturer
• Wendy Hind, Professor of the Practice

Courses

• Introduction to the Marketing Profession MKTG 230
• Marketing MKTG 310
• Special Topics in Marketing MKTG 400
• Introduction to Consumer Behavior MKTG 411
• Marketing Research for Managers MKTG 415
• Integrated Marketing Communications MKTG 420
• Sales Management MKTG 425
• Professional Selling Skills MKTG 426
• Advanced Selling Skills MKTG 427
• Sales Analytics MKTG 428
• New Product Management MKTG 430
• Marketing Strategy MKTG 435
• Global Marketing MKTG 440
• Digital Marketing and Social Media MKTG 443
• Services Marketing MKTG 445
• Managing Brands MKTG 448
• Retailing, Distribution Channel and Supply Chains MKTG 453
• Pricing MKTG 455
• Customer Relationship Management MKTG 465
• Marketing Analytics MKTG 470
• Sports and Entertainment Marketing MKTG 471

Faculty counts are directory headcounts; the named list may be a subset. h-index shown only for ORCID-backed or high-confidence OpenAlex matches. Data as of 2026-07-02.