21 faculty and 0 courses in Marketing at Florida State University.
- Michael Brady, Assistant Provost, Bob Sasser Professor of Marketing and Faculty Athletics Representative h-index 37
Frontline service transactions Customer satisfaction Service employees Michael (“Mike”) Brady is Assistant Provost at Florida State University and the Bob Sasser Professor of Marketing in the Dr. Persis E. Rockwood School of Marketing at FS
Notable: “Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments” (2000) · 6,352 citations
- Daekwan Kim, Spencer-Feheley MBA Professor h-index 35
Information Technology and its Impact on a Firm's Marketing Strategies Information Technology for Global Supply Chain Management Information Technology and Firm Internationalization International Buyer-Seller Relationships Dr. Daekwan Kim i
Notable: “The impact of information technology on supply chain capabilities and firm performance: A resource-based view” (2005) · 936 citations
- J. Joseph Cronin, John R. Kerr Eminent Scholar in Marketing & Service Innovation h-index 34
Quality, Value, Satisfaction, and Outcomes conceptualization, measurement, and strategies and Sports Marketing Dr. J. Joseph “Joe” Cronin is the John R. Kerr Eminent Scholar in Marketing and Service Innovation in the Dr. Persis E. Rockwood
Notable: “Measuring Service Quality: A Reexamination and Extension” (1992) · 8,894 citations
- Charles Hofacker, Dr. Persis E. Rockwood Professor of Marketing h-index 34
Digital Marketing Interactive Advertising Customer Relationship Management E-Service Dr. Charles Hofacker is the Dr. Persis E. Rockwood Professor of Market
Notable: “Measuring consumer innovativeness” (1991) · 1,108 citations
- Ruby Lee, Rockwood School of Marketing Director, Bob Sasser Professor h-index 28
Marketing Strategy Product Innovation Management Multinational Business Operations Dr. Ruby (Pui Wan) Lee is the Bob Sasser Professor of Marketing and director of the Dr. Persis E. Rockwood School of Marketing at Florida State Un
Notable: “Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model” (2003) · 387 citations
- Michael Hartline, Dean and Charles A. Bruning Professor of Business Administration h-index 16
Frontline Service Encounters Services Marketing and Human Resource Linkages Marketing Strategy Michael D. Hartline has served as dean of the Herbert Wertheim College of Business since April 2016. He leads an accomplished family of faculty
Notable: “The Management of Customer-Contact Service Employees: An Empirical Investigation” (1996) · 1,723 citations
- Leff Bonney, Associate Professor h-index 13
Entrepreneurial Behaviors of Sales Representatives Solutions Marketing Role of the Sales Force in Supply Chain Management Dr. Leff Bonney is an associate p
Notable: “Marketing Theory and Applications” (2010) · 379 citations
- Keith Ferguson, Associate Lecturer h-index 10
Marketing Research and Strategy New Product Development Entrepreneurship and Family Business Dr. Keith Ferguson is an associate lecturer in the Dr. Persis E. Rockwood School of Marketing at Florida State University's Herbert Wertheim Colleg
Notable: “Novel Antibacterial Targets and Compounds Revealed by a High-Throughput Cell Wall Reporter Assay” (2015) · 110 citations
- Carl-Philip Ahlbom, Assistant Professor and Dr. Persis E. Rockwood Emerging Scholar h-index 8
Retailing Services Marketing Healthcare Marketing Carl-Philip Ahlbom is an assistant professor and Dr. Persis E. Rockwood Emerging Scholar in the Rockwood School of Marketing at Florida State University’s Herberrt Wertheim College of B
Notable: “In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field” (2018) · 177 citations
- Andre F. Maciel, Assistant Professor and Dean's Emerging Scholar h-index 6
Consumer culture and identity Market evolution and entrepreneurship Marketing and society Andre Maciel is an assistant professor and Dean's Emerging Scholar in the Rockwood School of Marketing in Florida State University’s Herbert Wertheim
Notable: “Taste Engineering: An Extended Consumer Model of Cultural Competence Constitution” (2016) · 159 citations
- Tatiana Fajardo, Associate Professor and Doctoral Coordinator (Marketing) h-index 4
Research Interests: visual consumption, embodied cognition and symbolic consumption, branding, and charitable donations and cause-related marketing Dr. Tatiana M. Fajardo is an associate professor in the Dr. Persis E. Rockwood S
- Narendra Bosukonda, Assistant Professor h-index 3
B2B Marketing Strategy Platform Marketing Strategy Machine Learning Narendra Bosukonda is an assistant professor in the Dr. Persis E. Rockwood School of Marketing at Florida State University’s Herbert Wertheim College of Business. He comes
Notable: “Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us” (2023) · 73 citations
- Harrison B. Pugh, Assistant Lecturer h-index 2
Marketing Strategy Frontline Services Consumer Morality Dr. Harrison Pugh is an assistant lecturer in the Rockwood School of Marketing at Florida State University’s Herbert Wertheim College of Business. He teaches marketing strategy, while
Notable: “A Customer Scorned” (2018) · 30 citations
- Angie Kovarik, Assistant Lecturer and FSU Sales Institute Assistant Director
Sales Marketing Healthcare Management Dr. Angie Kovarik is an assistant lecturer in the Dr. Persis E. Rockwood School of Marketing at Florida State University's Herbert Wertheim College of Business, where she teaches courses in professional
- Cammy Crolic, Assistant Professor and Dean's Emerging Scholar
Consumer Behavior Hedonic and Experiential Consumption Consumer interactions with technology Dr. Cammy Crolic is an assistant professor and Dean’s Emerging Scholar in the Dr. Persis E. Rockwood School of Marketing at Florida State Universit
- Chuck Viosca, Associate Lecturer and FSU Sales Institute Director
- James Dever, Senior Lecturer
Marketing Solutions Strategic Management Entrepreneurship – Start-ups Dr. James “Jim” Dever is a senior lecturer in both the Dr. Persis E. Rockwood School of Marketing and the Department of Management at Florida State University’s Herbert W
- Jonathan Jackson, Associate Lecturer
Marketing Strategy Digital Marketing Social Media Marketing Data-driven Marketing Customer Experience/Customer Journey Jonathan Jackson is an associate lecturer in the Dr. Persis E. Rockwood School of Marketing at Florida State University’s
- Luke Hopkins, Assistant Director, Senior Lecturer, Combined Pathway Coordinator and Seneff Honors Program Director
Services Marketing Social Media Marketing Marketing Research Dr. Luke Hopkins is assistant director and senior lecturer in the Dr. Persis E. Rockwood School of Marketing at Florida State University’s Herbert Wertheim College of Business. Ho
- Marina Girju, Assistant Lecturer
Marketing Research Marketing and Business Analytics Digital Marketing Dr. Marina Girju is an assistant lecturer in the Dr. Persis E. Rockwood School of Marketing at Florida State University’s Herbert Wertheim College of Business, where she
- Riley Krotz, Assistant Professor and Dr. Persis E. Rockwood Emerging Scholar
Blood Donations, Prosocial Behavior, Healthcare, Organizational Frontlines, Public Policy Riley T. Krotz, Ph.D., is an award-winning marketing professor and the Dr. Persis E. Rockwood Emerging Scholar at Florida State University’s Herbert W
Roster/catalog compiled from the college’s public directory. Faculty counts are directory headcounts; the named list may be a subset. h-index shown only for ORCID-backed or high-confidence OpenAlex matches. Data as of 2026-07-02.