Marketing at Drexel University

13 faculty and 29 courses in Marketing at Drexel University.

Faculty

• Rolph Anderson, Professor Emeritus h-index 46
  Marketing Strategy Selling and Sales Management Customer Satisfaction and Loyalty Marketing Education PhD Economics and Business Administration (Marketing Management)-University of Florida US 1971 MBA Marketing Management-Michigan State Uni
  Notable: “Multivariate Data Analysis, 6th ed” (2006) · 9,099 citations
• Rajneesh Suri, Professor h-index 31
  Consumer Behavior Pricing and Promotions Marketing Selected Works Articles Bhatt, Siddharth, and Suri, Rajneesh, Empty Space Surrounding the Price Impacts Price Magnitude Perceptions. European Journal of Marketing (Forthcoming). Bhatt, Sidd
  Notable: “The Effects of Time Constraints on Consumers' Judgments of Prices and Products” (2003) · 444 citations
• Bert Rosenbloom, Professor Emeritus h-index 20
  Marketing channels Marketing Strategy and Management Distribution Systems Education PhD Marketing-Temple University US 1974 MBA Marketing-Temple University US 1968 BS Business Administration-Temple University US 1966 Professional Experience
  Notable: “Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time” (2005) · 460 citations
• Trina Larsen Andras, Assistant Dean for Societal Impact, Professor h-index 19
  Global Marketing Inter-Organizational Marketing Strategy Marketing Selected Works Articles Reavey, Brooke, Dimitrova, Boryana, and Larsen Andras, Trina, How Does Interaction Orientation Affect Export Performance. Journal of Interorganizatio
  Notable: “Using Corporate Social Responsibility to Win the War for Talent” (2008) · 643 citations
• Elea Feit, Associate Dean for Research, Professor h-index 15
  Notable: “Will subsidies drive electric vehicle adoption? Measuring consumer preferences in the U.S. and China” (2015) · 488 citations
• Michaela Draganska, Associate Professor h-index 15
  Marketing and Entrepreneurship Marketing Communications Marketing Research Marketing Strategy Technology and Innovation Marketing Analytics and Big Data Marketing Selected Works Articles Draganska, Michaela, and Vitorino, Maria Ana, Decompo
  Notable: “Beyond plain vanilla: Modeling joint product assortment and pricing decisions” (2009) · 198 citations
• Yanliu Huang, Department Head, Professor h-index 11
  Focused on new technology in marketing, in-store decision making, consumer planning, and consumer welfare. She conducts both field and lab studies to answer important research questions, including essential real-world business questions
  Notable: “The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies” (2013) · 364 citations
• Srinivasan Swaminathan, Professor h-index 11
  In the areas of Marketing Strategy and Sales Promotions. His research has appeared in the Journal of Marketing Research, Journal of Retailing, Journal of Advertising, Journal of International Business Studies, Journal of Advertising Res
  Notable: “Customer Relationship Management: Its Dimensions and Effect on Customer Outcomes” (2004) · 208 citations
• Michael Howley, Clinical Professor h-index 11
  The Impact of Health Reform on the Delivery of Medical Services The Business of Health Care Measuring Clinical Trial Performance Assessing Clinical Trial Quality Recent Media Mentions Anticipating Careless Responders in Survey Design and An
  Notable: “Developing wine tourism: A case study of the attitude of English wine producers to wine tourism” (2007) · 55 citations
• Gil Peleg, Assistant Clinical Professor h-index 1
  Marketing and Society/Ethics Marketing Research Non-Profit Marketing Marketing Selected Works Articles Fleischer, Aliza, Gil, Peleg, and Rivlin (Byk), Judith, The Impact of Changes in Household Vacation Expenditures on the Travel and Hospit
  Notable: “The impact of changes in household vacation expenditures on the travel and hospitality industries” (2010) · 49 citations
• Lawrence Duke, Clinical Professor h-index 1
  Es on marketing ethics, quality, digital, and global marketing and finance. He teaches courses in digital marketing, marketing strategy and planning, global marketing, and international business. Prior to becoming a business professor, he w
• Boryana Dimitrova McDonald, Associate Clinical Professor
  Global Marketing Inter-Organizational Marketing Strategy Marketing channels Marketing Recent Media Mentions The Rounds asks customers to ditch Amazon. But insiders say The Rounds is still hitting ‘buy now.’ Green Philly Selected Works Artic
• Chen Wang, Associate Professor
  Consumer self-regulation and goal pursuits, sensory perception, and consumer curiosity. Her work has been published in the Journal of Consumer Research , Journal of Consumer Psychology , and Journal of the Academy of Marketing Scien

Courses

• Introduction to Marketing Management MKTG 201
• Selling and Sales Management MKTG 321
• Advertising & Integrated Marketing Communications MKTG 322
• Marketing Channels and Distribution Systems MKTG 324
• Marketing Insights MKTG 326
• Professional Personal Selling MKTG 344
• New Product Development MKTG 347
• Services Marketing MKTG 348
• Marketing for Non-Profit Organizations MKTG 351
• Interactive Marketing MKTG 355
• Consumer Behavior MKTG 356
• Global Marketing MKTG 357
• Brand and Reputation Management MKTG 362
• Brand & Reputation Management Project MKTG 363
• Marketing for New Ventures MKTG 364
• Digital Marketing MKTG 365
• Customer Analytics MKTG 366
• Data-Driven Digital Marketing MKTG 367
• Corporate Responsibility Management MKTG 368
• Seminar in Marketing Strategy MKTG 380
• Independent Study in Marketing MKTG I199
• Special Topics in Marketing MKTG T180
• + 7 more courses

Roster/catalog compiled from the college’s public directory. Faculty counts are directory headcounts; the named list may be a subset. h-index shown only for ORCID-backed or high-confidence OpenAlex matches. Data as of 2026-07-02.