27 faculty and 0 courses in Marketing at Clemson University.
- Mary Anne Raymond, Professor h-index 25
Focus on strategic marketing issues for multinational firms and on public policy, social marketing, and health issues. Her research has appeared in the Journal of Advertising Research, Journal of Personal Selling and Sales Management, Journ
Notable: “Consumer Perceptions of Health Claims in Advertisements and on Food Labels” (1997) · 121 citations
- Michael Giebelhausen, Associate Professor h-index 16
Es on how the integration of technology and sustainability into the servicescape impact the customer experience. Research Interests Frontline Service Encounters Frontline Service Technology Sustainability in Service Settings Motivated Reaso
Notable: “Touch versus Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters” (2014) · 276 citations
- Ryan Mullins, J. Daniel and Nancy Garrison Distinguished Professor, Professor h-index 15
Ryan's research focuses on sales force management, salesperson performance, and revenue leadership. His work in these areas has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Applied Psyc
Notable: “Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions” (2019) · 346 citations
- Danny Weathers, Chair, Professor h-index 13
Consumer behavior and decision-making, including consumer price and number judgments, online information processing, patterned behavior, customer/patient satisfaction. Measurement and research methods. Research Publications Journal of Marke
Notable: “Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods” (2007) · 431 citations
- Angeline Close Scheinbaum, Dan Duncan Professor of Sports Marketing, Associate Professor h-index 13
Consumer Behavior/Consumer Psychology Integrated Brand Promotion/Branding Sponsorship/Experiential Marketing Sectors: Sports, Social Media Research Publications Kukar-Kinney, M. , A.C. Scheinbaum, Olanrewaju, O., Carlson, J. & He, H. (2022
Notable: “Enhancing Brand Credibility Via Celebrity Endorsement” (2017) · 328 citations
- Scott Swain, Professor h-index 13
The psychology of innovations – examining how consumers and other marketing stakeholders learn about, adopt, adapt, or reject new technologies. He also studies when and why people exhibit territorial responses over technological ideas, d
Notable: “Property Lines in the Mind: Consumers’ Psychological Ownership and Their Territorial Responses” (2017) · 211 citations
- Lisa Beeler, Assistant Professor h-index 13
Professional selling, sales management, sales technologies Links Check out Dr. Beeler's research here Faculty Profile Related Links Business Home College Directory Update Profile Wilbur O. and Ann Powers College of Business Copyright © Clem
Notable: “The state of selling & sales management research: a review and future research agenda” (2021) · 55 citations
- Pravin Nath, Associate Professor h-index 11
Pravin Nath does empirical research in Marketing Strategy. In particular, he studies issues related to marketing’s human capital in the upper echelons of firms (e.g., Chief Marketing Officers, Top Management Teams), Brand Management, Global
Notable: “Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams” (2008) · 241 citations
- Anastasia Thyroff, Associate Professor h-index 10
Markets and Society Sustainability Well-Being Marketing Research Education Faculty Profile Related Links Business Home College Directory Update Profile Wilbur O. and Ann Powers College of Business Copyright © Clemson University Wilbur O. an
Notable: “To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior” (2012) · 380 citations
- Jesse Moore, Associate Professor h-index 7
Research interests include social selling, atmospherics in sport marketing and advertising, consumer prestige shopping behavior, and consumer socialization among others. Faculty Profile Related Links Business Home College Directory Update P
Notable: “Salesperson Race and Gender and the Access and Legitimacy Paradigm: Does Difference Make a Difference?” (1998) · 102 citations
- Ishani Banerji, Clinical Assistant Professor h-index 7
- Larry Carter, Clinical Assistant Professor h-index 5
Multi-cultural comparisons of consumer behavior Brand tribalism and brand communities Cross-border strategic alliances Social media marketing strategies Research Publications Hanson, Cynthia B. and Larry L. Carter (2021), “Social Media Mess
Notable: “The affective and cognitive components of country image” (2011) · 125 citations
- Alec Pappas, Assistant Professor h-index 4
Marketing strategy, sales, and intraorganizational social networks. Alec graduated in 2021 from Florida State University with his Ph.D. in Marketing and began his academic career at Washington State University. Prior to academia, Al
Notable: “Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory” (2021) · 96 citations
- Annette Tower, Assistant Professor h-index 4
Sustainability, marketing-finance interface, resource allocations, international marketing. Research Publications Tower, Annette P. and Pravin Nath (2024), “Can Experience with International Alliances Help Firms Navigate Jolts? A Study of R
Notable: “Reexamining the tradeoff between value creation and value appropriation: The role of internal organizational resources vs. External strategic international alliances” (2020) · 39 citations
- T. Andrew Poehlman, Associate Professor h-index 2
Consciousness Evolutionary Influences on the Emotional System (Self-Control and Addiction) Historical (nostalgia and related ideas) Influences on Consumption Research Publications "Conceptualizing Consciousness in Consumer Research" (with L
Notable: “Defining, and understanding commitment to, activity streaks” (2023) · 14 citations
- Adam Stone, Professor of Practice
- Amanda Fine, Principal Lecturer, Assistant Department Chair
- Carter McElveen, Principal Lecturer
- David Sturkey, Lecturer
- James Gaubert, Principal Lecturer
- Jon Lopez, Adjunct Lecturer
- Kevin Flynn, Clinical Assistant Professor
Graduate Readiness Remote Work Productivity Teaching Effectiveness Livestream Ecommerce Faculty Profile Related Links Business Home College Directory Update Profile Wilbur O. and Ann Powers College of Business Copyright © Clemson University
- Lisa Papenfus, Lecturer
- Michele Cauley, Professor of Practice, Graduate Coordinator
- Sayan Gupta, Assistant Professor
Social Media Firestorms, Brand Activism, Marketing-Finance Interface, Online Misinformation Research Publications Swaminathan, Vanitha, Sayan Gupta, Kevin Lane Keller, and Donald Lehmann. "Brand actions and financial consequences: A review
- Tom Smallhorn, Professor of Practice
- Xianyong Wang, Senior Lecturer
Roster/catalog compiled from the college’s public directory. Faculty counts are directory headcounts; the named list may be a subset. h-index shown only for ORCID-backed or high-confidence OpenAlex matches. Data as of 2026-07-02.