Marketing at Baylor University

26 faculty and 0 courses in Marketing at Baylor University.

Faculty

• Andrea Dixon, Executive Director, Center for Professional Selling; Frank M. and Floy Smith Holloway Professor h-index 30
  Sales management Salesperson performance Internal selling Selected Publications McFarland, R. and A. Dixon (2021), “The Impact of Salesperson Interpersonal Mentalizing Skills on Coping and Burnout: The Critical Role of Coping Oscillation,”
• Chris Pullig, Associate Dean for Faculty Excellence, Professor h-index 28
  Brand Value Pricing Consumer Attitudes Judgment and Decision-making Selected Publications C Galalae, … Chris Pullig , et. al., (2023), A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace. Journal of the Asso
  Notable: “Developing and validating measures of facets of customer-based brand equity” (2003) · 1,277 citations
• Meredith E. David, Associate Professor h-index 24
  Es on marketing strategies and consumer behavior and appears in journals including the Journal of Business Research, Journal of Advertising, European Journal of Marketing , Business Horizons and Psychology & Marketing , among others. Da
  Notable: “My life has become a major distraction from my cell phone: Partner phubbing and relationship satisfaction among romantic partners” (2015) · 880 citations
• Mark Dunn, Professor h-index 16
  Market-orientation and marketing performance, corporate values and marketing effectiveness, internal marketing, interfunctional relationships and health care marketing. He is the author of numerous articles and his research has appe
  Notable: “Creating Reality: How TV News Distorts Events.” (1977) · 287 citations
• Marjorie J. Cooper, Professor; Editor of Keller Center Research Report h-index 13
  Business Ethics Constraints Management Promotion Management Selected Publications Cooper, M. (2022). A rhetorical critique and proposal for 1 Corinthians 14:34-35. Presbyterion, 48 (Spring), 151-162. Cooper, M. , Pullig, C., & Dickens
  Notable: “Noticing Noticing” (2008) · 340 citations
• Stephanie M. Mangus, Associate Professor h-index 11
  Es on buyer-seller dyads in sales and the sales and service interface, including service recovery and the emotions driving salesperson and customer behaviors. Her research has been published in the Journal of the Academy of Marketing Scienc
  Notable: “Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders” (2014) · 120 citations
• Ann M. Mirabito, Professor h-index 10
  Es on well-being in the marketplace, at work and in healthcare, with a specific focus on threats to well-being from stigma, mental illness, risk and uncertainty. Her research has implications for consumer behavior, marketing strategy and pu
  Notable: “What's the hard return on employee wellness programs?” (2010) · 179 citations
• Claudio Alvarez, Associate Professor h-index 8
  Branding Consumer-Brand Relationships Consumer Well-being Selected Publications Alvarez, C. , David, M. E., & George, M. (2023). Types of Consumer-Brand Relationships: A Systematic Review and Future Research Agenda. Journal of Business
  Notable: “Brands as relationship partners: Warmth, competence, and in‐between” (2012) · 356 citations
• Ashley Otto, Associate Professor h-index 8
  Notable: “Customer satisfaction and firm performance: insights from over a quarter century of empirical research” (2019) · 334 citations
• Morris George, Associate Professor h-index 7
  Customer relationship management (CRM), Customer lifetime value-based customer
  Notable: “Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice” (2009) · 347 citations
• Lane Wakefield, Clinical Associate Professor; Director, Center for Sales Strategy in Sports and Entertainment h-index 7
  Sponsorships, Ephemeral Media, Sports Marketing Selected Publications Wakefield, L. (2024). Conceptualizing ephemerality in online marketing communication for consumers and firms. European Journal of Marketing . Jensen, J. A.,&n
  Notable: “Anxiety and Ephemeral Social Media Use in Negative eWOM Creation” (2017) · 116 citations
• Richard Easley, Director, European Business Seminar; Associate Professor h-index 6
  Notable: “Conducting Marketing Science” (2000) · 269 citations
• Eric Swan, Clinical Assistant Professor h-index 5
  Notable: “Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems: A service-dominant logic perspective” (2020) · 110 citations
• Yuna Choe, Assistant Professor h-index 3
  Es on exploring the factors and interventions that influence consumers’ financial and spending decisions and understanding psychological factors that explain consumer behavior. She uses a diverse set of methods to study important issues in
• Tyrha M. Lindsey-Warren, Clinical Associate Professor; Director of Industry Relations and Experiential Learning h-index 3
  Empowered Storytelling Media and Advertising Super Bowl Commercials and Advertising The Power of Female Consumer Multicultural Consumer Behavior “Health Edu-tainment” Small Business and Entrepreneurs The Business of Hollywood Selected Publi
• JaeHwan Kwon, Associate Professor h-index 2
  Es on investigating the processes in which consumers make their (often biased) evaluative judgments and decisions on products/brands. While the prior JDM research mostly focuses on people’s judgments and choices as the “outcomes” of particu
  Notable: “The role of marketing capability in linking CSR to corporate financial performance” (2019) · 56 citations
• Amanda Rodriguez, Assistant Director, Keller Center for Research
• Bree Meadows, Assistant Director
• Danielle Steele, Office Manager
• David M. Szymanski, William E. Crenshaw Endowed Dean, Hankamer School of Business
• Heather Grover, Program Coordinator
• James A. Roberts, Ben H. Williams Professor of Marketing
  Human – Technology Interaction Social Media Use and Well-Being Smartphone Addiction Selected Publications Roberts, J. A., & David, M. E. (2022), Partner Phubbing and relationship satisfaction through the lens of social allergy theory, P
• Keith Richards, Department Chair, Associate Professor
• Kellen Mrkva, Assistant Professor
  Consumer Judgment and Decision Making Consumer Behavior Behavioral Insights Attention and Digital Consumer Behavior Moral Decision Making Selected Publications: Posner, N., Simonov, A., Mrkva, K. , & Johnson, E. J. (2023). Dark default
• Lingjiang Lora Tu, Clinical Associate Professor
  On consumer psychological issues and their marketing implications for cross-cultural differences. Her research received prestigious awards including the Sheth Dissertation Award by Association of Consumer Research and the Best Paper Award b
• Randy Hacker, Executive Director, Keller Center for Research; Clinical Assistant Professor

Roster/catalog compiled from the college’s public directory. Faculty counts are directory headcounts; the named list may be a subset. h-index shown only for ORCID-backed or high-confidence OpenAlex matches. Data as of 2026-07-02.