Marketing at Baylor University

26 faculty and 0 courses in Marketing at Baylor University.

Faculty

• James A. Roberts, Ben H. Williams Professor of Marketing h-index 36
  Human – Technology Interaction Social Media Use and Well-Being Smartphone Addiction Selected Publications Roberts, J. A., & David, M. E. (2022), Partner Phubbing and relationship satisfaction through the lens of social allergy theory, P
• Andrea Dixon, Executive Director, Center for Professional Selling; Frank M. and Floy Smith Holloway Professor h-index 30
  Sales management Salesperson performance Internal selling Selected Publications McFarland, R. and A. Dixon (2021), “The Impact of Salesperson Interpersonal Mentalizing Skills on Coping and Burnout: The Critical Role of Coping Oscillation,”
• Stephanie M. Mangus, Associate Professor h-index 11
  Es on buyer-seller dyads in sales and the sales and service interface, including service recovery and the emotions driving salesperson and customer behaviors. Her research has been published in the Journal of the Academy of Marketing Scienc
• Ann M. Mirabito, Professor h-index 10
  Es on well-being in the marketplace, at work and in healthcare, with a specific focus on threats to well-being from stigma, mental illness, risk and uncertainty. Her research has implications for consumer behavior, marketing strategy and pu
• Claudio Alvarez, Associate Professor h-index 8
  Branding Consumer-Brand Relationships Consumer Well-being Selected Publications Alvarez, C. , David, M. E., & George, M. (2023). Types of Consumer-Brand Relationships: A Systematic Review and Future Research Agenda. Journal of Business
• Ashley Otto, Associate Professor h-index 8
• Lane Wakefield, Clinical Associate Professor; Director, Center for Sales Strategy in Sports and Entertainment h-index 7
  Sponsorships, Ephemeral Media, Sports Marketing Selected Publications Wakefield, L. (2024). Conceptualizing ephemerality in online marketing communication for consumers and firms. European Journal of Marketing . Jensen, J. A.,&n
• JaeHwan Kwon, Associate Professor h-index 7
  Es on investigating the processes in which consumers make their (often biased) evaluative judgments and decisions on products/brands. While the prior JDM research mostly focuses on people’s judgments and choices as the “outcomes” of particu
• Eric Swan, Clinical Assistant Professor h-index 5
• Lingjiang Lora Tu, Clinical Associate Professor h-index 3
  On consumer psychological issues and their marketing implications for cross-cultural differences. Her research received prestigious awards including the Sheth Dissertation Award by Association of Consumer Research and the Best Paper Award b
• Yuna Choe, Assistant Professor h-index 3
  Es on exploring the factors and interventions that influence consumers’ financial and spending decisions and understanding psychological factors that explain consumer behavior. She uses a diverse set of methods to study important issues in
• Amanda Rodriguez, Assistant Director, Keller Center for Research
• Bree Meadows, Assistant Director
• Chris Pullig, Associate Dean for Faculty Excellence, Professor
  Brand Value Pricing Consumer Attitudes Judgment and Decision-making Selected Publications C Galalae, … Chris Pullig , et. al., (2023), A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace. Journal of the Asso
• Danielle Steele, Office Manager
• David M. Szymanski, William E. Crenshaw Endowed Dean, Hankamer School of Business
• Heather Grover, Program Coordinator
• Keith Richards, Department Chair, Associate Professor
• Kellen Mrkva, Assistant Professor
  Consumer Judgment and Decision Making Consumer Behavior Behavioral Insights Attention and Digital Consumer Behavior Moral Decision Making Selected Publications: Posner, N., Simonov, A., Mrkva, K. , & Johnson, E. J. (2023). Dark default
• Marjorie J. Cooper, Professor; Editor of Keller Center Research Report
  Business Ethics Constraints Management Promotion Management Selected Publications Cooper, M. (2022). A rhetorical critique and proposal for 1 Corinthians 14:34-35. Presbyterion, 48 (Spring), 151-162. Cooper, M. , Pullig, C., & Dickens
• Mark Dunn, Professor
  Market-orientation and marketing performance, corporate values and marketing effectiveness, internal marketing, interfunctional relationships and health care marketing. He is the author of numerous articles and his research has appe
• Meredith E. David, Associate Professor
  Es on marketing strategies and consumer behavior and appears in journals including the Journal of Business Research, Journal of Advertising, European Journal of Marketing , Business Horizons and Psychology & Marketing , among others. Da
• Morris George, Associate Professor
  Customer relationship management (CRM), Customer lifetime value-based customer
• Randy Hacker, Executive Director, Keller Center for Research; Clinical Assistant Professor
• Richard Easley, Director, European Business Seminar; Associate Professor
• Tyrha M. Lindsey-Warren, Clinical Associate Professor; Director of Industry Relations and Experiential Learning
  Empowered Storytelling Media and Advertising Super Bowl Commercials and Advertising The Power of Female Consumer Multicultural Consumer Behavior “Health Edu-tainment” Small Business and Entrepreneurs The Business of Hollywood Selected Publi

Roster/catalog compiled from the college’s public directory. Faculty counts are directory headcounts; the named list may be a subset. h-index shown only for ORCID-backed or high-confidence OpenAlex matches. Data as of 2026-07-01.